PLAY (Iceland) (OG, Reykjavik Keflavik) has announced “a fundamental change to its business model” to address the underwhelming financial performance of its current model which focuses on connecting traffic across the North Atlantic. The reorganisation will entail a new AOC in Malta, focus on leisure point-to-point services from Iceland, and more ACMI contracts.

“Since PLAY’s inception, we’ve observed shifts in the market, and it is our view that the via-route network is no longer as profitable as it once was. As a…

Source: ch aviation
Read more: Iceland's PLAY seeks Maltese AOC, to focus on point-to-point