South Korean pop culture company STARS Group plans to apply to the country’s Ministry of Land, Infrastructure and Transport for a permit to lease two Bombardier Aerospace Challenger 650s to provide a premium charter flight experience to travellers keen for a taste of Korean culture. STARS has established a subsidiary entity called Hallyu Air, through which it intends to market the flights. Hallyu’s literal translation means Korean Wave, a collective term used to refer to the growth of Korean popular culture….

Source: ch aviation
Read more: Korea's Hallyu Air to capitalise on K-culture fad