Alaska Airlines (AS, Seattle Tacoma International) has lost an appeal in a USD160 million trademark dispute with the Virgin Group that will cost it millions in annual royalty payments for the next 15 years.

In a judgement handed down remotely on June 11, Judge Stephen Phillips, writing on behalf of a three-judge panel, confirmed a High Court judgement in 2023 that the royalty is a flat fee for the right to use the Virgin name, regardless of its actual use, thereby Virgin’s interpretation of the contract was correct….

Source: ch aviation
Read more: Alaska Airline loses trademark appeal against Virgin